fRESH ideas
Digital Portfolio

Bachelor of Arts: Honours in Design
Ideation
The aim of this Honours qualification is to expand existing knowledge, understanding and experience of design as a process and a way of thinking. A refinement of professional expertise in the chosen discipline by the exploration of fundamental theories, specialist knowledge and techniques are gained at an advanced level due to the completion of real-world relevant research and design projects.
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Project Files
Presentations and other supporting documentation
Design Greats Presentation
The brief required the design of either a commemorative postage stamp, a banknote, medallion or cloth badge that articulated the core characteristics of my favourite designer/architect or design movement. The visual should adequately describe the personality and or the artistic/creative/design preferences of the designer/architect or movement that was selected.
Design Manifesto Presentation
The brief required the creation of my own personal Design Manifesto that would form part of SpacEx essential design knowledge capsule that will be sent with every exploration mission for the next three years (www.spacex.com/missions). The Design Manifesto, a sort of design guide, that can, one day. be considered as a ‘tool’ or a gift that you can be passed on as a legacy to other younger designers. The number of ‘rules’ or ‘suggestions’ that are conveyed had to be carefully considered. The quality of the content, and the rationale were of utmost importance and needed to be backed up by appropriated design research.
Bachelor of Design
Ideation
An idea generator understands global issues and wants to debate them. They are curiously intellectual, highly collaborative and good at communicating. A design researcher who works as part of a multidisciplinary team to identify the needs and requirements. They also define strategy and solve problems for the client.
Responsibilities include: innovative planning, designing and conduction of research activities including ethnographic interviews, competitive analysis, organisational research and usability testing, analysing results and synthesizing the findings (data collated) into design requirements and goals, communication of insights from research to the client to ensure that potential design solutions are provided in the form of either a document, presentation or infographic.
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Project Files
Presentations and other supporting documentation
Defining a Value Proposition & Business Model Canvas
This project and assignment's aim was to provide a solution to a social problem. The problem addressed was the 2017 data pricing concerns by South African residents, the solution is still relevant due to the future mapping and future forecasting components of Ideation design.
Diploma in Architectural Technology
Architecture
Partially completed. My eagerness in wanting to improve on how to best, graphically, present my architectural design projects caused me to seek a certificate in the Basics of Graphic Design. This sparked my interest in visual communication design and information architecture, thus causing me to pivot.
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